News Summary

Jenny Button, founder of UK-based startup Emm, has successfully raised $9 million in seed funding to develop one of the world’s first smart menstrual cups. The funding round was led by Lunar Ventures with participation from Alumni Ventures and BlueLion Global. Emm’s smart menstrual cup is made from medical-grade silicone and equipped with advanced sensor technology to provide users with insights into their menstrual and reproductive health. This innovation aims to transform the diagnosis and treatment of menstrual health conditions, including endometriosis, which often takes years to diagnose due to a lack of meaningful data. Emm plans to use the capital to launch the product in the UK market next year and aims to enter the U.S. market by early 2027. The technology also promises to expand beyond menstrual health, potentially impacting women’s health diagnostics and therapeutics on a broader scale.