News Summary

DoubleTrack, a prominent Salesforce consulting firm founded in 2018, has announced its merger with Insight Works.ai, a company known for its expertise in data strategy. This merger aims to provide clients with data-driven solutions that enhance their Salesforce applications. By combining resources, the newly unified DoubleTrack will offer comprehensive data strategies and architecture using platforms such as Salesforce Data Cloud, Azure Data Lake, MuleSoft, Informatica, and PowerBI. The merger aligns with DoubleTrack’s vision to enable customers to achieve business outcomes more effectively through a data-first, AI-enabled approach. Andy Boettcher, founder of Insight Works and Salesforce MVP Hall of Fame member, will continue as Chief Innovation Officer, while outgoing CEO Wayne Latterell will serve as an advisor on the Board of Directors.