Skip to main content
Cruise Workforce Cut by 50% Following GM’s Strategic Shift
Image Credits: The image is sourced from https://techcrunch.com
2 years ago

Cruise Workforce Cut by 50% Following GM’s Strategic Shift

Global

News Summary

Autonomous vehicle company Cruise, a subsidiary of General Motors, announced it will lay off nearly 50% of its workforce, including CEO Marc Whitten and other key executives, as the parent company shifts focus from developing a commercial robotaxi business to enhancing its hands-free driver assistance system, Super Cruise. This strategic realignment comes after GM’s decision to integrate Cruise’s operations fully, aiming to save up to $1 billion annually. Affected employees will remain on payroll until April 5, with severance packages and career support offered. The move follows a series of operational challenges, including a fatal incident involving a Cruise robotaxi, which led to the suspension of its permits by California’s Department of Motor Vehicles. Cruise plans to relaunch its services, having tested extensively in cities like Austin, Phoenix, and San Francisco, and is developing improved safety systems under Project Rhino.

Story Coverage

Brand Logotechcrunch.com

Cruise to slash workforce by nearly 50% after GM cuts funding to robotaxi operations

Read Full Article →