News Summary

Canadian period care startup joni has announced a groundbreaking partnership with the 2025 Canada Games to provide free menstrual products at athletic venues. This initiative aims to normalize period care in public spaces and reduce stigma for athletes. Joni, co-founded by Linda Biggs and Jayesh Vekariya in 2020, focuses on inclusivity and environmental responsibility. Their plant-based, plastic-free products will be available in restrooms and training facilities during the Games. This partnership highlights the growing movement for menstrual equity, with Canadian athletes advocating for better menstrual health support. Joni’s commercial dispensers are already present in numerous schools and workplaces across North America. Additionally, the company is launching an anthology, BLEED, to share diverse stories about menstruation, with proceeds supporting their giveback program.