
Canadian Holding Company Tiny Acquires Majority Stake in DJ Software Firm Serato
News Summary
Victoria-based holding company Tiny has acquired a controlling 66 percent stake in Serato, a leading DJ software company, for $66 million USD ($94.5 million CAD). The acquisition, which includes a combination of cash and common shares, values Serato at $175 million. This deal comes after a blocked merger between Serato and AlphaTheta in August 2024. Tiny’s CEO, Jordan Taub, emphasized the unified vision for Serato’s future, aiming to expand the company’s legacy and boost Tiny’s annual recurring revenue by approximately 45 percent. Serato, founded in 1998, is renowned for its DJ and music production software. The acquisition is expected to close in the second quarter of 2025, pending regulatory and shareholder approvals. The deal highlights Tiny’s strategic investments across various industries, following its acquisitions of MetaLab, Girlboss, AeroPress, and Letterboxd. Despite recent leadership changes at Tiny, the firm remains focused on long-term growth and innovation.




