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Bumble Discontinues Fruitz and Official Apps to Focus on Core Business
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2 years ago

Bumble Discontinues Fruitz and Official Apps to Focus on Core Business

Global

News Summary

Bumble has announced the discontinuation of its acquired apps, Fruitz and Official, in an effort to consolidate focus on its primary platforms, Bumble and Badoo. This strategic decision, shared during the company’s fourth-quarter earnings call, comes amidst financial challenges in the dating app industry. Whitney Wolfe Herd, Bumble’s founder, will return to lead the company in March, emphasizing a focus on safety measures, technology improvements, and new features like a ‘Discover’ tab and profile sharing options. Despite these changes, Bumble reported a 4.4% decline in overall revenue, with its app revenue decreasing by 3.8% compared to the previous quarter. The company’s shares have dropped over 27% following a disappointing first-quarter revenue forecast.

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