News Summary

Vancouver-based startup Broadsight, a communications software company, has appointed Steve Lowry as CEO. Lowry, who has been advising Broadsight for over a year, takes over from co-founder Kurt Heinrich, who has transitioned to Chief Strategy Officer. Broadsight, initially launched as a Google Sheet database by Heinrich at the University of British Columbia (UBC), has evolved into a standalone company offering a web-based workflow management platform for PR and communications professionals. The startup aims to become ‘the Salesforce for comms’ by using AI to help media relations teams manage communications and track the impact of their work. With a team of nine, Broadsight has experienced 10% month-over-month growth over the past six months and is approaching profitability. The company plans to raise $500,000 in pre-seed financing, considering the current market conditions. Broadsight’s software is adopted by 15 large clients, including top Canadian universities and health authorities, and is looking to expand its target market. Lowry, with experience in launching tech startups and roles at Hootsuite and Clio, aims to use his network to further develop Broadsight’s capabilities.