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Broadcom Restructures VMware Partner Program, Drops Lowest Tier
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1 year ago

Broadcom Restructures VMware Partner Program, Drops Lowest Tier

Global

News Summary

Broadcom has announced significant changes to its VMware partner program, eliminating the lowest ‘Registered’ tier and retaining only the Pinnacle, Premier, and Select tiers. This decision is part of Broadcom’s strategic direction and follows a comprehensive partner review. The move affects VMware’s operations in the Americas, Asia-Pacific, and Japan. Many partners, particularly those inactive or lacking specific capabilities, will be transitioned out of the program. This restructuring aims to focus on partners that contribute most to business momentum and customer impact. Canadian managed services provider Members IT Group is one of those affected, having been a VMware partner for over 19 years. Members IT Group plans to transition its clients to Hewlett Packard Enterprise’s VM Essentials virtualization solution. The changes have sparked criticism from some partners who attribute this shift to Broadcom’s pricing policies post-acquisition.

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