News Summary

Bell has announced a partnership with AI-powered search engine Perplexity, offering eligible customers a year of free access to Perplexity Pro, an AI tool similar to ChatGPT. This initiative aims to position Bell as a leader in providing AI-powered productivity tools. While the offer provides a nearly $300 value, the actual annual price for Perplexity Pro is $275 CAD. Redemption codes for the free service will be sent to mobile customers in the coming days, with home internet users receiving theirs in the fall. Eligibility criteria remain unclear, with Bell confirming that mobility voice and data plans will receive vouchers. This move underscores Bell’s strategy to retain customers by integrating advanced AI tools into their service offerings.