News Summary

Bell has ascended to become Canada’s most valuable telecom brand, surpassing its rivals, Rogers and Telus. According to the 2026 Brand Finance Telecoms 150 and Global 500 rankings, Bell has jumped from 20th to 15th place globally, demonstrating its significant growth. The Montreal-based carrier attributes this achievement to its investment in 5G and fiber infrastructure and a focus on AI tools for business clients. Bell’s brand value increased by 41% to USD 9.5 billion, overtaking Telus, which saw a decline in brand value but maintains strong brand strength. Canada’s telecom market has shown robust performance, with Bell and Rogers exhibiting exceptional brand value growth.