News Summary

Apricotton, a Toronto-based startup, is revolutionizing the bra shopping experience for tweens and teens by designing bras specifically for growing bodies. Co-founded by Jess Miao and Chloe Beaudoin, the company originated from a school project at Western University’s Ivey Business School and has since evolved into a mission-driven brand. With a strong online community of nearly 200,000 followers across TikTok and Instagram, Apricotton is dedicated to promoting body confidence and normalizing puberty discussions. The startup has faced challenges, including a TikTok blackout in the U.S. and potential U.S. tariffs, but has successfully navigated these obstacles by establishing a U.S. fulfillment center. Apricotton also gained significant exposure through a viral appearance on Dragon’s Den, resulting in a surge in sales and followers. Despite funding challenges, the company has thrived with support from the Accelerator Centre in Waterloo and is preparing for further growth, including new product launches and expansion into the U.S. market. Apricotton aims to provide age-appropriate bras with excellent sizing accuracy, making a significant impact on young girls in Canada, the U.S., and Europe.