News Summary

Apple has incurred $900 million in tariffs last quarter but has not announced any immediate price increases, according to CEO Tim Cook. Despite the significant cost, Apple’s revenue hit $95.4 billion with a record earnings per share of $1.65. The tariffs primarily impacted AppleCare and accessories, with a tariff rate of at least 145%. Apple is mitigating costs by importing more iPhones from India and Macs from Vietnam. This situation is particularly relevant for tech startups that purchase Apple products for their teams. Cook emphasized Apple’s engagement in tariff discussions and its efforts to maintain stable pricing.