News Summary

During the Worldwide Developers Conference (WWDC 25), Apple announced the implementation of AI technology to enhance app discoverability on the App Store. The company introduced App Store Tags, which are labels highlighting specific features and functionalities of apps. These tags will be generated by Apple’s large language models and reviewed by humans before being applied. The tags aim to surface information often buried in app listings, aiding users in finding apps with desired functionalities more easily. Developers will have the final say on which tags are associated with their apps, providing them with insights into how their apps are being discovered. Additionally, Apple is allowing developers to create custom product pages and improving app nutrition labels. This move is part of Apple’s broader efforts to leverage AI for enhancing user experience and app discoverability on its platform.