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Apple Agrees to 100% Price Increase for Samsung Memory to Address Supply Shortages
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8 months ago

Apple Agrees to 100% Price Increase for Samsung Memory to Address Supply Shortages

Global

News Summary

Apple has accepted a 100% price hike from Samsung for LPDDR5X memory chips needed for the iPhone 17 production amidst a global memory shortage. Initially, Samsung aimed for a 60% increase, but Apple’s urgency led to agreeing on the higher rate immediately. This decision comes as major tech companies face rising RAM costs due to high demand driven by AI investments. Apple’s CEO, Tim Cook, acknowledged the impact of increased chip prices on gross margins, although he projected revenue growth. The shortage is affecting broader industries, with Samsung also planning price increases for its Galaxy S26 and considering alternative strategies like leveraging different chips to manage costs.

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