News Summary

Amazon is experimenting with a new feature in its shopping app that redirects customers to brands’ websites when products are not available on Amazon. This beta test is accessible to a subset of U.S. customers using the Amazon Shopping app on iOS and Android. When users search for a product not stocked by Amazon, the app will display links to external retailers alongside Amazon’s own products, allowing customers to view product details, pricing, and delivery options directly on the brands’ sites. The initiative aims to enhance customer convenience and expand product selection, with no personal user data shared with third-party brands. Some brands may offer the ‘Buy with Prime’ service, allowing transactions with Amazon Prime benefits on their own sites. The feature will gradually roll out based on user feedback.