News Summary

A recent investigation has revealed the proliferation of AI-generated deepfake videos impersonating real doctors to spread health misinformation and promote supplement products on social media platforms. Organizations like British charity Full Fact have discovered numerous cases where these deepfakes, featuring manipulated footage of respected health experts like Dr. Taylor-Robinson and Duncan Selbie, direct viewers to Wellness Nest, a US-based supplements company. Despite Wellness Nest’s denial of involvement with AI-generated content, these videos amassed significant views before removal. The deepfake trend is raising concerns among experts and prompting calls for stricter regulation and rapid removal of such misleading content.