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Sergey Brin Reflects on Mistakes with Google Glass and New Smart Glasses Efforts
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1 year ago

Sergey Brin Reflects on Mistakes with Google Glass and New Smart Glasses Efforts

Global

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Google co-founder Sergey Brin acknowledged past mistakes with Google Glass during an interview at Google I/O 2025. He admitted to lacking knowledge about consumer electronic supply chains, which hindered the project’s success. Despite this, Brin remains optimistic about smart glasses, highlighting Google’s renewed efforts with advanced AI and partnerships with companies like Samsung, Xreal, and Warby Parker. Google is heavily investing, including a $150 million partnership with Warby Parker, to develop Android XR smart glasses capable of live translations and AI queries. Brin, who has come out of retirement, is actively working on Google’s AI projects, emphasizing the importance of AI development in the current tech landscape.

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Google’s Sergey Brin: ‘I made a lot of mistakes with Google Glass’

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