News Summary

Toronto-based Wealthsimple has expanded its services by acquiring Plenty, a US-based financial planning app designed for couples. Plenty, founded by Emily Luk and Channing Allen, provided tools for budgeting, spending tracking, and goal planning. The acquisition aligns with Wealthsimple’s mission to simplify financial services and enhance offerings for Canadian families. As part of the acquisition, Plenty’s standalone app will be shut down by April 30, 2025, but its features will be integrated into Wealthsimple’s platform. The co-founders and other team members will join Wealthsimple to focus on family-centric financial solutions.