News Summary

Rogers Communications Inc. is facing allegations from the Canadian Competition Bureau regarding false advertising related to its unlimited data plans. The bureau claims that Rogers misled consumers by suggesting that its Infinite wireless phone plans offer unlimited data when, in fact, the service limits data usage. Rogers has responded by stating that the lawsuit unreasonably targets them for a marketing approach common across the industry, emphasizing that their advertising practices are consistent with disclosures on their website and in stores. The company also highlighted that similar data plan limitations are standard among other major Canadian carriers, including Bell and Telus. Rogers introduced its semi-unlimited data plans in 2019, a move that was soon followed by other carriers. The Competition Bureau’s lawsuit, which was filed in December 2024, challenges not only Rogers’ advertising but also the broader industry approach to data plan marketing.