News Summary

Indian food delivery giant Zomato is set to undergo a significant rebranding, changing its name to Eternal. This strategic move comes as its quick commerce unit, Blinkit, becomes a key growth driver. The Gurugram-based company, which recently joined India’s BSE Sensex, aims to better represent its expanding business portfolio, including Blinkit, business-to-business venture Hyperpure, and District. Founder Deepinder Goyal highlighted that the name ‘Eternal’ symbolizes a new mission statement, reflecting both a promise and a paradox. The rebranding, pending shareholder and regulatory approval, will also see the company’s stock ticker change from ZOMATO to ETERNAL. Despite the corporate name change, the Zomato app and brand will remain unchanged.