News Summary

Google has launched its AI-powered ‘Try On’ feature in Canada, allowing users to virtually try on clothing items like shirts, pants, skirts, and dresses. Initially launched in the U.S. in July, the feature uses AI to accurately perceive shapes and depths, enabling users to see how billions of clothing items would look on them. Users can access this feature by searching for a desired clothing item on Google and tapping the ‘Try it on’ icon in product listings. After uploading a full-length image, users receive an image of themselves wearing the selected item. The feature is expanding to include shoes in the future and is part of a broader rollout to other countries like Australia and Japan. Google is competing with companies like Amazon and Walmart, which have introduced similar virtual try-on technologies.