News Summary

In June 2025, AI platforms generated over 1.13 billion website referrals, marking a 357% increase from the previous year. Market intelligence provided by Similarweb highlights that AI referrals still lag behind Google Search, which accounted for 191 billion referrals in the same period. The news and media category saw significant growth in AI referrals, with a 770% increase since June 2024. Yahoo led the category with 2.3 million AI referrals, followed by Yahoo Japan, Reuters, The Guardian, India Times, and Business Insider. ChatGPT dominated AI referrals, accounting for over 80% of referrals to the top 1,000 domains. Other high-referral categories included e-commerce, tech/social media, and business.