News Summary

Snap Inc. has acquired Saturn, a social calendar app popular among high school and college students, to bolster its real-world social features within Snapchat. The financial details of the deal were not disclosed, but nearly the entire team from Saturn, comprising about 30 full-time employees, will join Snap. Saturn, which has support in 80% of U.S. high schools, will continue to operate as a standalone app. Snap aims to integrate Saturn’s innovative calendaring expertise into Snapchat, enhancing the social connectivity among students by allowing them to share schedules for classes, practices, and other activities. This acquisition is part of Snap’s strategy to deepen its engagement with the teenage demographic by turning scheduling into a more interactive and dynamic experience.