News Summary

Stories with Substance, a boutique marketing consultancy led by CEO Sarah Vancini, has partnered with The UnderBelly, co-founded by author and yoga instructor Jessamyn Stanley, to launch a new yoga app. The UnderBelly aims to reach older adults dealing with grief, identity shifts, or self-image challenges, extending beyond its millennial audience. The partnership highlights the role of strategic storytelling in healthcare-adjacent wellness spaces, using emotionally intelligent platforms to deliver grounded and inspiring messaging.