News Summary

Pronto, an Indian startup providing instant access to home services like cleaning, laundry, and cooking prep, has emerged from stealth mode with a $2 million seed round led by Bain Capital Ventures, valuing the company at $12.5 million. The startup aims to address the growing demand for quick services in urban India, offering three different timing options: instant (10 minutes), scheduled, and recurring, available 24/7. Pronto’s founder and CEO, Anjali Sardana, emphasizes a ‘win-win-win’ business model that respects gig workers, countering the criticism faced by other providers like Urban Company. Pronto plans to build fintech products for workers, including flexible pay cycles and health insurance, and is expanding its operations in Gurugram with plans to enter Mumbai and Bengaluru.