News Summary

AllTrails, the popular app for outdoor enthusiasts and the 2023 iPhone App of the Year, is launching a new premium membership called ‘Peak.’ Priced at $80 per year, this membership introduces AI-powered tools to enhance user experience with features like custom route building, real-time trail condition forecasts, trail traffic heatmaps, and a plant identification feature. AllTrails, which raised $150 million in 2021, is enhancing its offerings to compete with Apple, which has entered this market with similar features in Apple Maps. The Peak membership aims to cater to the app’s most engaged users by offering features that allow for personalization and safety, such as smart-routing and outdoor condition alerts. In addition to the Peak membership, updates are being rolled out to AllTrails’ Base and Plus memberships, offering features like Points of Interest and Offline Area for enhanced trail exploration.