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Whoop Faces Backlash Over Confusing Fitness Tracker Upgrade Policy
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1 year ago

Whoop Faces Backlash Over Confusing Fitness Tracker Upgrade Policy

Global

News Summary

Whoop, a fitness tracker company, is facing significant backlash from its user base after the launch of the Whoop 5.0 model. Initially, the company announced that existing customers could only upgrade to the new device by either extending their subscriptions by 12 months or paying a fee, which contradicted their long-standing policy of offering free hardware upgrades for users with subscriptions of at least six months. After receiving numerous complaints, Whoop revised their policy, allowing customers with more than 12 months left on their subscriptions a free upgrade, and those with less than 12 months can extend their subscription to qualify for the upgrade. The controversy has sparked heated discussions among users, with mixed reactions to the company’s response. Some view the changes as a community win, while others remain skeptical, pointing to the inconsistency in Whoop’s policies over the years.

Story Coverage

Brand Logotechcrunch.com

Fitness tracker Whoop faces unhappy customers over upgrade policy

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Brand Logobreakingon.com

Whoop 5.0 Launch Sparks User Outrage Over Confusing Upgrade Policy

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Brand Logoarstechnica.com

Wearables firm's endless free hardware upgrades were too good to be ...

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