News Summary

Sport Group, a global leader in artificial turf and sports and recreation surfaces, has appointed Alejandro Pena as its new Chief Executive Officer, effective immediately. With over 25 years of experience in leading high-performance organizations, Pena previously served as CEO of Keter Group where he achieved significant earnings growth and accelerated innovation, digital transformation, and sustainability. Sport Group is known for its iconic brands such as AstroTurf and SYNLawn and operates in over 70 countries, delivering sustainable surfaces for various applications.