News Summary

Lego, the renowned Danish toy manufacturer, has announced a significant strategy shift by establishing its own video game development studio to bring production of its popular Lego-themed video games in-house. This move marks a departure from their previous practice of collaborating with external developers like TT Games and Studio Gobo. The decision comes as Lego’s profits continue to rise, and the company aims to strengthen its digital product offerings. While it remains to be seen how this shift will affect existing partnerships with gaming giants such as Fortnite, 2K, and Warner Bros, the company is making substantial investments in its digital products to support this transition.