News Summary

Montréal-based startup PixMob played a key role in this year’s Super Bowl by transforming the experience for fans with its innovative LED technology. Known for producing light-up LED bracelets and moving video transmitters for live events, PixMob expanded its involvement from just the halftime show to the entire game. All 75,000 fans at New Orleans’ Caesars Superdome received PixMob LED bracelets, turning the stadium into a ‘human-resolution screen’ that enhanced touchdowns, kick-offs, and ceremonies with animations and effects. PixMob’s technology was prominently featured during the halftime show with artists like Kendrick Lamar and SZA, creating a stunning visual display. Founded in 2006, PixMob’s products have been utilized in over 5,000 events globally, including the Olympics and major concerts.