News Summary

Google is set to launch a new screenless Fitbit tracker designed to compete with popular fitness bands like Whoop and Oura. The device, teased by NBA star Stephen Curry on Instagram, features a knitted gray band with orange accents and lacks a traditional screen. This move aligns with a trend in fitness technology prioritizing continuous data collection over notifications. The new Fitbit will integrate with Google’s AI-powered Personal Health Coach, providing insights and advice based on user biometrics. While Whoop offers its hardware for free with a subscription, Google’s device will require an upfront purchase, with additional features available through a Fitbit Premium membership.