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Sony Acquires Majority Stake in Peanuts Franchise from Canadian Company WildBrain
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10 months ago

Sony Acquires Majority Stake in Peanuts Franchise from Canadian Company WildBrain

Global

News Summary

Sony has acquired a majority stake in the Peanuts franchise, which includes beloved characters like Snoopy and Charlie Brown, in a deal worth approximately C$630 million (£340 million). The Japanese conglomerate purchased an additional 41% stake from Canadian children’s entertainment company WildBrain, raising Sony’s total ownership to 80%. The Schulz family retains the remaining 20% ownership. This acquisition is part of Sony’s broader strategy to enhance its global entertainment content. WildBrain, which initially acquired its stake in 2017, will continue to manage licensing, production, and distribution for Peanuts under a multi-year service agreement.

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Sony collars Snoopy in £340m deal to take control of Peanuts franchise

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