News Summary

Meta has introduced a new ‘ad-light’ option for its users in the EU, offering them a less personalized advertising experience as part of efforts to resolve an ongoing investigation by the European Commission. This move comes after the Commission fined Meta €200 million for its ‘pay or consent’ data-tracking model, which forced users to either agree to data tracking or pay for an ad-free service. Meta’s adjustment aims to comply with the EU’s Digital Markets Act and avoid further penalties. The company is also considering launching ad-free subscription options for Facebook and Instagram in the UK. The EU privacy watchdog has expressed that users should be offered a free option without targeted ads.