News Summary

Google has announced the introduction of a shoppable discovery feed in its experimental app, Doppl. This new feature utilizes AI to allow users to visualize how different outfits might look on them, offering a personalized style experience. The discovery feed is populated with AI-generated videos showcasing real products, which users can virtually try on and purchase through direct links to merchants. The move aligns with the trend seen on platforms like TikTok and Instagram, where users are accustomed to scrolling through visual feeds. However, unlike these platforms, Google’s feed is entirely AI-generated. This initiative is part of Google’s strategy to capture a share of the e-commerce market, as it faces competition from companies like Amazon and social media platforms. The new feature is available on iOS and Android for users in the U.S. aged 18 and above.