News Summary

Rob Leathern and Rob Goldman, both former executives at Meta, have launched a nonprofit organization called CollectiveMetrics.org. The initiative aims to increase transparency in digital advertising and combat the rising tide of scam ads on social media platforms. Despite their efforts during their tenure at Meta, both Leathern and Goldman have observed an increase in the sophistication and prevalence of scam ads, which often use deepfakes and artificial intelligence to deceive users. The Global Anti-Scam Alliance has reported significant financial losses due to scams, with victims losing over a trillion dollars last year. The new nonprofit seeks to utilize data and analysis to measure the extent of scam ads and improve transparency in the digital advertising industry.