News Summary

Zaelab, a leading consultancy focused on B2B digital transformation, has announced a strategic investment from ServiceNow Ecosystem Ventures to accelerate CRM-driven enterprise modernization. This investment will allow Zaelab to expand its CRM services, enhance AI-ready solutions, and deliver industry-specific offerings for manufacturing and technology clients. The collaboration underscores ServiceNow’s commitment to CRM as a strategic growth area, aiming to revolutionize sales, fulfillment, and service with an autonomous CRM platform. With the support from ServiceNow, Zaelab plans to add 350 certified professionals, enhance pre-sales capabilities, and deliver joint AI-driven solutions to foster faster, more connected customer experiences.