News Summary

Phoebe Gates and Sophia Kianni, co-founders of the AI-powered shopping assistant Phia, are set to speak at TechCrunch Disrupt 2025 in San Francisco. Phia has gained attention for its innovative approach to consumer AI, aiming to transform how Gen Z shops by integrating AI with conscious consumerism values. Gates, an advocate for women’s rights, and Kianni, a climate activist, are leveraging their backgrounds to build Phia into a leading AI shopping brand. They will discuss how they have turned viral buzz into lasting consumer loyalty, the importance of personalization and transparency for Gen Z, and lessons learned from scaling their brand in a competitive market. This session is a key highlight for those interested in AI-driven commerce and brand loyalty among younger consumers.