News Summary

At TechCrunch Disrupt 2025, held in San Francisco from October 27-29, GTM experts Max Altschuler, Alison Wagonfeld, and Marc Manara shared insights on building a go-to-market (GTM) strategy that not only supports but scales with a product. This session, aimed at early-stage founders and operators, focused on the essential elements of a successful GTM engine, including messaging, sales hires, demand generation, and key metrics. The speakers bring a wealth of experience from their respective roles in startups and large enterprises, offering a comprehensive view of scaling a GTM strategy effectively.