Skip to main content
SEC Originals

Workforce Flexibility, Delivered: Canadian Startups for the Future of Work

Canada’s well-known variety and changing workforce create a great environment for new ideas and businesses. Canadian organizations use information, worker data analysis, and planning tools to adapt to these changes.

The country has a strong and growing technology industry. This is thanks to many factors, including:

  • Government support: The Canadian government encourages research and development in tech fields.
  • Skilled workforce: Canada has a large number of information technology companies and a well-educated workforce.
  • Collaboration: Universities, businesses, and non-profit organizations work together to solve problems using technology.
  • Focus on the future: Canada is investing in new technologies like artificial intelligence and augmented reality.

As a result of these factors, this diverse country is becoming a world leader in technology.

This article will explain some practical approaches and digital tools our clients have successfully used to overcome workforce challenges and become more adaptable.

The Changing Landscape of Work in Canada

In recent years, there’s been a significant shift in how Canadians work. Thanks to advances in technology, remote work arrangements are becoming increasingly common. 

It means employees no longer need to be physically present in an office for set hours (often 9 to 5) to be productive. Many companies across Canada are now embracing remote work, allowing staff to work from home, in co-working spaces, or even abroad.

This trend goes hand-in-hand with a growing emphasis on flexible work hours. Traditional office jobs often had rigid schedules, but now, many employers are offering more flexibility. 

It entrusts employees to choose work schedules that best suit their needs, whether that’s starting earlier in the day, working evenings, or even working on weekends.

The rise of remote work and flexible hours is a positive development for both employees and employers. Employees gain greater control over their work schedules, leading to a better work-life balance. As a result, employers can access a broader talent pool, regardless of location. Overall, this shift is likely to have a lasting impact on the way Canadians work in the years to come.

The Changing Workforce: Challenges and Opportunities

New technologies like artificial intelligence and robotics are changing the way we work. While this can be unsettling, it also creates exciting possibilities. A recent report by McKinsey Global Institute suggests that a significant portion of the workforce (up to 14%) may need to learn new skills by 2030, as many tasks can now be automated.

It doesn’t mean all jobs are disappearing, but rather that the skills needed are evolving. There’s a growing need for workers who can complement technology and cannot be replaced by it.

This disruption creates a booming demand for upskilling and retraining programs. Here at Startup Ecosystem Canada, we see a chance to bridge the gap between emerging job markets and the workforce. We’re committed to supporting Canadian startups in developing innovative solutions for professional development, recruitment, and learning.

Are you a startup building the future of work? Let’s connect!

Millennials & Gen Z: A Powerful Force in the Canadian & Global Workplace

Millennials are now the largest working generation in Canada, and their influence is undeniable. 

A recent Deloitte survey found that millennials & Gen Z highly value flexibility, believing it improves productivity, engagement, and overall well-being.

It means they appreciate the ability to work remotely or have adaptable schedules. But work isn’t just about a paycheck for millennials. They also seek meaning and purpose in their jobs. It is crucial for them to feel like their contributions are making a real difference.

Unfortunately, a Gallup study shows only 19% of millennials receive regular feedback, which can be discouraging.

Some might say these desires aren’t unique to millennials. However, millennials & Gen Z, often referred to as “digital natives” due to their familiarity with technology, have grown accustomed to receiving frequent feedback in their education and personal lives. This lack of feedback in the workplace can be a significant adjustment.

While core needs may be similar across generations, their priorities and the cultural context they grew up in differ from those who came before or after them. Forward-thinking Canadian companies are capitalizing on these differences while still addressing the universal needs of all employees.

The Future of Work in Canada: Opportunity, Not Threat

Many people worry that automation will take away jobs, but here at SEC, we see it differently. We believe tech & automation creates more opportunities than it takes away. 

In 2017, economists predicted that new technologies would create more jobs even if some jobs disappeared. The globalization of the economy opened up exciting opportunities for entrepreneurs, workers, and companies involved in technology.

Here’s how:

The Rise of Flexible Work in Canada: Gig Economy and Freelancing

The way Canadians work is changing! We are seeing a big move towards gig work and freelancing. It means people are taking on short-term projects or working for themselves, rather than having a traditional full-time job.

There are a few reasons for this trend. Technology makes it easier to connect with clients and find work online. And as mentioned above, many people also want more flexibility in their schedules to balance work and life, or pursue their passions.

Gig work lets people choose the projects they take on, often working for different companies. It’s great for those who value independence and variety.

Freelancing typically involves working on specific projects for one client at a time. It is a good option for people with specialized skills or those who want to focus on a particular type of work.

This shift is impacting the traditional job market and how companies operate. More and more businesses are turning to gig workers and freelancers to get things done.

Startup Ecosystem Canada: Shaping the Future of Work for Canadian Businesses

The Canadian business landscape is evolving! The rise of the gig economy and freelance talent pool presents exciting opportunities for businesses seeking agility and access to top skills. 

Startup Ecosystem Canada (SEC) is here to be your partner in navigating this future. We focus on empowering businesses. Here’s how the SEC fuels the future of work for Canadian businesses:

  • Sparking Innovation: We identify and support Canadian startups developing cutting-edge platforms and tools that connect businesses with skilled gig workers and freelancers. These platforms streamline the hiring process, saving businesses time and resources.
  • Building a Thriving Ecosystem: We act as a bridge, connecting businesses with a network of innovative startups finding solutions for them to access top talent in the gig economy. It ensures you have access to all the required tools, allowing you to scale your workforce strategically.
  • Championing Business-Friendly Policies: We advocate for policies and initiatives that create a thriving gig economy while fostering a supportive environment for businesses to leverage this flexible workforce.

Let’s work together to build a thriving future of work in Canada! Get involved with Startup Ecosystem Canada and be a part of this exciting journey. Sign in to attend our events learn more, and connect with the future of work!