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Founder

SUSAN VAN KLINK

Founder and CEO ,

About

I work with startups and scale-ups navigating some of the hardest moments in their journey: turning momentum into repeatable, predictable growth. For venture-backed founders and CEOs, fresh funding brings pressure — investors want results, timelines compress, and what got you here won’t get you there. For self-funded executives, the pressure to make payroll every day means you have to figure it out fast.

I know these moments firsthand. Over the past 20+ years in C-suite and revenue leadership roles, I’ve helped companies move through critical growth inflection points — scaling revenue from under $1M to $150M, from $150M to $500M, and from $10M to $148M. I’ve led teams through 300% ARR growth in just 18 months and built go-to-market strategies that not only land enterprise clients, but expand and retain them — working with brands like Nike, Starbucks, Citibank, Disney, CVS, and Unilever.

What I’ve learned is this: growth doesn’t come from a single breakthrough — it comes from sequencing the right things at the right time. That’s why I created the Revenue Flywheel™ — a proprietary framework that connects go-to-market strategy, customer acquisition, retention, and expansion into a self-reinforcing system. When it’s working, growth compounds.

Today, I help leadership teams build that system — so they can accelerate ARR, extend runway, and move from reactive growth to a model that is scalable, resilient, and built to scale — and built to last.

Toronto
Quebec City
Ottawa
Montreal, Quebec
Vancouver, British Columbia
Calgary, Alberta
Victoria, British Columbia
Saskatoon, Saskatchewan
Halifax, Nova Scotia
Winnipeg, Manitoba

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