Soodeh Farokhi, PhD. is an award-winning serial tech entrepreneur (3X Founder) and seasoned B2B SaaS product executive with nearly two decades of experience building and scaling software products. Passionate about human longevity and inclusive innovation, she founded NexScale to make AI adoption accessible for non-technical small business owners in the wellness & fitness sector.
Prior to NexScale, Soodeh served as the CPO at a growth-stage B2B SaaS company, where she led multiple global product lines and drove the company’s AI and product-led transformation. Before that, she founded, scaled, and led an award-winning, VC-backed enterprise software startup as CTO, growing it to 30 employees and co-raising over $8M. The company achieved product-market fit, with $1.5M+ ARR across two SaaS products over 8 years before completing a soft land in 2025.
A recognized leader and community-builder in product, leadership, and entrepreneurship, Soodeh has a unique dual technology and business background with a PhD in Computer Science. She has been an invited speaker at 30+ panels and interviews, and is the co-founder and former executive member of the Women in Product and Women of MENA in Tech communities (Montreal chapter). Her recognitions include finalist of the 2025 Founder Encore of the Year – Startup Community Awards, the 2023 DE&I Champion Award, finalist of the 2020 RBC Canadian Women Entrepreneurs Awards, and finalist of the 2018 ARISTA Young Quebec Entrepreneurs Awards.
A working mom of two, Soodeh believes in building with intention; in business, leadership, and life. She creates communities, systems & products that elevate people; living by “the future is better than we think.”.
