Rhys Mohun

Rhys Mohun is a growth strategist and experimentation expert with 15+ years of experience showing online brands how to apply experiments to their marketing engine. Founder of Formentor Labs, a consultancy that teaches buyer psychology and rapid experimentation to growth teams looking to scale with science.

In another life he was a senior leader at Intuit, rallying product teams through experiment cycles with extremely tight seasonal windows. His approach demands rigor, close-knit collaboration and, most-importantly, empathy to succeed and fail as a team. He leads weekly growth rituals that teams can adopt into their agile workflows.

Before Intuit, Rhys led growth for two SaaS startups to their Series A VC funding as the first marketing hire. Leaning on direct customer conquesting and “not quite fair” competitive SEO tactics, his startup engines stole marketing share from big, household-name brands in the financial and SaaS industries. One would successfully exit in 2018.

As a champion for Canada’s startup community and a cheerleader for the next generation of talent, Rhys volunteers as a startup mentor at Venture for Canada, Toronto Metropolitan University Growth Accelerator and Wilfrid Laurier University Startup Lab.

Outside of client work, he regularly shares thoughts on experiment culture, science, and parenting (the hardest job of all) — supporting founders & leaders navigating the struggles building the things worth building.

Reach out to Rhys on Linkedin for a conversation about leaning into new areas of growth, combating uncertainty in strategy, and adopting team-building rituals that help growth orgs find their feet learning with grace and empathy.