Laney Lui is a 3x Certified Coach and accomplished entrepreneur who transforms how business leaders think, perform, and thrive under pressure. With over $10 million in closed sales deals and experience selling to Fortune 100 companies including Google, Ikea, Marriott, and Maple Leafs Sports and Entertainment, Laney brings a unique combination of proven sales expertise and deep psychological insight to her coaching practice.
As founder of Zenful Sales and a certified life coach, Laney has navigated the full spectrum of entrepreneurial challenges firsthand. This real-world experience, combined with her certified coaching methodologies, allows her to address the often-overlooked mental and psychological barriers that sabotage even the most skilled professionals. Her specialty lies in helping entrepreneurs build the mental fitness required to not just survive, but excel in high-stakes business environments.
Laney’s coaching practice focuses on three critical areas: intercepting the mental saboteurs that undermine strategic thinking, overcoming impostor syndrome that limits growth ambitions, and transforming stress responses from performance inhibitors into competitive advantages. She has delivered over 20 programs across the Greater Toronto Area, working with everyone from early-stage founders managing rapid scaling to established CEOs navigating complex market transitions.
Through Zenful Sales, Laney helps B2B companies optimize their sales strategies by combining tactical expertise with psychological insight. Her evidence-based approach addresses both the skills and mindset barriers that often prevent sales teams from reaching their potential. Whether working with venture-backed startups or established enterprises, her focus remains consistent: building unshakable confidence and sustainable systems that consistently exceed revenue targets.
Participants in Laney’s programs gain immediately applicable tools for maintaining clarity during chaos, making confident decisions under pressure, and sustaining the mental energy required for long-term success. Her work represents a paradigm shift in business coaching, one that acknowledges that sustainable high performance requires mastering both the tactical and psychological aspects of leadership.
