Kat Lyadova is a Toronto-based creative director, entrepreneur, and founder of Oddbee, a boutique design studio specializing in branding and websites for tech startups. With over 20 years of experience in graphic, web, and digital product design, Kat has built a reputation for delivering bold, strategic work that helps clients stand out and scale with confidence. Her studio’s signature blend of creative direction and business insight has made her a trusted partner for ambitious startups across North America, especially those looking to disrupt and define new categories.
Born in Siberia and now a proud Canadian, Kat’s journey has been defined by courage, reinvention, and an unwavering desire to build a meaningful life on her own terms. She brings that same energy into her work with others, especially beginner designers, women in tech, and immigrants navigating unfamiliar territory. Kat offers one-on-one consultations focused on building confidence, crafting compelling personal brands, and taking intentional steps beyond comfort zones.
She is also a published author (Dating Vandalized), a public speaker, and a visual storyteller who blends creative expression with sharp strategic thinking. Her writing explores themes of identity, emotional resilience, and self-invention—often drawn from her own experiences of transformation and growth.
Outside of work, Kat draws inspiration from life’s absurdities, the quiet beauty in overlooked places, and real, unfiltered conversations. Whether she’s guiding a founder, writing in a cozy café, or planning her next creative move, one thing remains constant: her belief that life—and design—should be both intentional and a little bit wild.
