Julia Tsapkalova

Hi! I’m Julia Tsapkalova, a marketer-turned-founder with a passion for building tools that solve real problems for real people. After nearly a decade helping brands scale through performance marketing, automation, and digital strategy, I took on a new challenge: building SOLU, a smart assistant for solo professionals.

SOLU was born out of a simple idea — that independent professionals deserve powerful tools that don’t get in their way. Today, SOLU helps solopreneurs manage client chats in Instagram DMs, automate bookings, and streamline their day-to-day operations. Think of it as the operational backbone for the modern service provider — beauty pros, coaches, photographers, freelancers, and creators who wear all the hats and manage everything themselves, often without support.

My background includes shaping marketing strategies across industries from tech to real estate, with hands-on experience in CRM and lifecycle marketing at LCBO, one of Canada’s largest retailers. I’ve helped build growth engines for both startups and established brands alike, always with a focus on clarity, efficiency, and meaningful results that actually drive business forward.

As a founder, I’m deeply focused on early traction, product-market fit, and community-driven growth. I believe great products come from listening closely to users and building with empathy.

Now, I’m focused on building tools that simplify solo work and scale what one person can do. SOLU is officially launching, and we’re looking for early adopters, partners, and collaborators who are passionate about shaping the future of independent work — and making it a little easier, smarter, and more sustainable.