James Fisher

Nice to meet you, I’m James — a brand builder, strategist and marketing leader who grew up in high-growth agencies and brands. For nearly 20 years, I’ve helped business and marketing leaders activate teams, move audiences and put brand strategy at the heart of their business. Today, I’m a trusted partners to CMOs, brands, agencies and entrepreneurs. In the most simple terms, I build high performing teams and culturally relevant brands that energize business. An accomplished and trusted leader, with global experience and a track record of creative, commercial and cultural transformation. My expertise includes all facets of brand strategy, creative services, marketing communications and integrated marketing activation. My story combines senior leadership roles in-house at brands, multi-national agencies and as a trusted consultant to business leaders. My industry experience spans Luxury, Apparel, Retail, Alcohol and CPG categories for global brands including Canada Goose, Rossignol, Anheuser-Busch, Target, Unilever and Corby Distilleries, amongst others. In my most recent role as Sr. Global Brand Director at Canada Goose, I led a creative and cultural renaissance through an era of transformative growth pre / post IPO, including market, channel and category expansions. From compelling narratives rooted in insights, to the strategic foundations for brand, my work aligned the internal vision across executive and cross-functional leadership and elevated the consumer experience, fuelling brand love and commercial growth, nearly doubling revenues to $1B over three years. My essential “stats”: * Mind of a strategist, soul of a creative * Effective communicator, inspiring speaker * Team builder, authentic leader * Deep brand experience, global perspective * Commercial mindset, go-to-market and integrated leadership