El id a Supply chain and logistics operations specialist with over 15 years of experience in operations management, trade, and sustainable development. A former United Nations executive, she has led international projects in Africa and Europe, always with the same goal in mind: to make systems more efficient, more humane, and more accountable.
Today, El Gibbor is the founder of Twish Cart, a food-tech platform for smart group shopping that allows families to pool their purchases, access wholesale prices, reduce food waste, and regain purchasing power in the face of skyrocketing living costs in Canada. At the crossroads of technology, supply chain, and social impact, she puts her expertise to work toward a clear goal: ensuring that good food remains accessible to all.
