Bryn Davis Williams is the CEO of DOUBL. DOUBL gives each shopper a unique Fit Key that securely links to their body data, similar to how a credit card number links to banking information. Powered by real-world fabric behaviour, our proprietary AI model uses that Fit Key to deliver fast, accurate size recommendations that increase conversion and reduce returns. DOUBL has already onboarded hundreds of users and is going live in Q1 2026 with a few selected apparel brands as part of their closed beta. They will then be launching with a large national apparel brands in Q2 2026 as their official launch.
