{"id":6911,"date":"2025-04-07T20:16:42","date_gmt":"2025-04-08T00:16:42","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/victoria-mortons-unique-event-business-centered-around-taylor-swifts-music\/"},"modified":"2025-04-07T20:16:42","modified_gmt":"2025-04-08T00:16:42","slug":"victoria-mortons-unique-event-business-centered-around-taylor-swifts-music","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/victoria-mortons-unique-event-business-centered-around-taylor-swifts-music\/","title":{"rendered":"Victoria Morton’s Unique Event Business Centered Around Taylor Swift’s Music"},"content":{"rendered":"

Victoria Morton, the co-founder of TSwift Dance Party Canada, discusses her journey in establishing a unique event business that revolves around Taylor Swift’s music. She highlights the importance of joy, safety, and authenticity in their events, which have been key to their success in a competitive market. Morton’s operational strategies and emphasis on community and charity have been integral in maintaining the business’s growth and relevance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Victoria Morton, the co-founder of TSwift Dance Party Canada, discusses her journey in establishing a unique event business that revolves around Taylor Swift’s music. She highlights the importance of joy,…<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[178],"tags":[8072,427,8071,8070,3669],"class_list":["post-6911","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-authenticity-in-business","tag-canada-founder-news","tag-community-and-charity","tag-event-business","tag-taylor-swift"],"acf":[],"yoast_head":"\nVictoria Morton's Unique Event Business Centered Around Taylor Swift's Music - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/victoria-mortons-unique-event-business-centered-around-taylor-swifts-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria Morton's Unique Event Business Centered Around Taylor Swift's Music - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"Victoria Morton, the co-founder of TSwift Dance Party Canada, discusses her journey in establishing a unique event business that revolves around Taylor Swift’s music. 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