{"id":5611,"date":"2025-02-12T13:15:43","date_gmt":"2025-02-12T18:15:43","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/"},"modified":"2025-02-12T13:15:43","modified_gmt":"2025-02-12T18:15:43","slug":"lanch-secures-27m-to-expand-social-media-driven-food-brands","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/","title":{"rendered":"Lanch Secures $27M to Expand Social Media-Driven Food Brands"},"content":{"rendered":"<p>German startup Lanch has secured $27 million in Series A funding to expand its unique approach to food branding and distribution. The company, co-founded by CEO Nono Konopka along with Dominic Kluge, Jonas Meynert, and Kevin Kock, leverages social media data and influencer partnerships to develop and market food brands. Since its commercial launch, Lanch has created brands like Loco Chicken, Happy Slice Pizza, and Happy Chips, which are distributed through 350 ghost kitchens and retail networks such as Lieferando and Walt. The funding round, co-led by Felix and HV Capital, will help Lanch expand within Germany and explore new markets. The company&#8217;s strategy of using data to identify market gaps and promote products through social media influencers has proven successful, with plans to announce new snack products soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>German startup Lanch has secured $27 million in Series A funding to expand its unique approach to food branding and distribution. The company, co-founded by CEO Nono Konopka along with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[461,413,5960,1423,2135],"class_list":["post-5611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-food-tech","tag-global-startup-news","tag-influencer-partnerships","tag-series-a-funding","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"German startup Lanch has secured $27 million in Series A funding to expand its unique approach to food branding and distribution. The company, co-founded by CEO Nono Konopka along with...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup Ecosystem Canada\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T18:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Startup Eco System\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Startup Eco System\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/\"},\"author\":{\"name\":\"Startup Eco System\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"headline\":\"Lanch Secures $27M to Expand Social Media-Driven Food Brands\",\"datePublished\":\"2025-02-12T18:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/\"},\"wordCount\":136,\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"keywords\":[\"Food Tech\",\"Global startup news\",\"Influencer partnerships\",\"Series A funding\",\"Social media marketing\"],\"articleSection\":[\"Global\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/\",\"name\":\"Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"datePublished\":\"2025-02-12T18:15:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"contentUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"width\":1000,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/lanch-secures-27m-to-expand-social-media-driven-food-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lanch Secures $27M to Expand Social Media-Driven Food Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\",\"name\":\"Startup Ecosystem Canada\",\"description\":\"Largest Startup Community in Canada\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\",\"name\":\"Startup Eco System\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"caption\":\"Startup Eco System\"},\"sameAs\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/","og_locale":"en_US","og_type":"article","og_title":"Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada","og_description":"German startup Lanch has secured $27 million in Series A funding to expand its unique approach to food branding and distribution. The company, co-founded by CEO Nono Konopka along with...","og_url":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/","og_site_name":"Startup Ecosystem Canada","article_published_time":"2025-02-12T18:15:43+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","type":"image\/jpeg"}],"author":"Startup Eco System","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Startup Eco System","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#article","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/"},"author":{"name":"Startup Eco System","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"headline":"Lanch Secures $27M to Expand Social Media-Driven Food Brands","datePublished":"2025-02-12T18:15:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/"},"wordCount":136,"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","keywords":["Food Tech","Global startup news","Influencer partnerships","Series A funding","Social media marketing"],"articleSection":["Global"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/","url":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/","name":"Lanch Secures $27M to Expand Social Media-Driven Food Brands - Startup Ecosystem Canada","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","datePublished":"2025-02-12T18:15:43+00:00","author":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"breadcrumb":{"@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#primaryimage","url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","contentUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","width":1000,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.startupecosystem.ca\/news\/lanch-secures-27m-to-expand-social-media-driven-food-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.startupecosystem.ca\/news\/"},{"@type":"ListItem","position":2,"name":"Lanch Secures $27M to Expand Social Media-Driven Food Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.startupecosystem.ca\/news\/#website","url":"https:\/\/www.startupecosystem.ca\/news\/","name":"Startup Ecosystem Canada","description":"Largest Startup Community in Canada","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupecosystem.ca\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28","name":"Startup Eco System","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","caption":"Startup Eco System"},"sameAs":["https:\/\/www.startupecosystem.ca\/news"]}]}},"_links":{"self":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/5611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/comments?post=5611"}],"version-history":[{"count":0,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/5611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media?parent=5611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/categories?post=5611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/tags?post=5611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}